...a new billboard erected near the Indianapolis Motor Speedway issues a stark warning to the legions of weiner lovers who show up for races.
The sign, erected by a watchdog group that has long promoted vegan diets, shows hot dogs poking out of a cigarette package emblazoned with a skull and crossbones and reads "Warning: Hot dogs can wreck your health".
And there it is the poster of hotdogs made to look like cigarettes with the packet emblazoned with a skull and crossed bones - hot dogs kill!
The poster - billboard to the yanks - is the work of a group called the Physicians Committee for Responsible Medicine. Nannying fussbucketry US-style!
"A hot dog a day could send you to an early grave," Susan Levin, a registered dietitian who serves as nutrition education director of the Physicians Committee for Responsible Medicine, said in a written statement.
"Processed meats like hot dogs can increase your risk for diabetes, heart disease, and various types of cancer. Like cigarettes, hot dogs should come with a warning label that helps racing fans and other consumers understand the health risk."
And so the process begins - this warning advertising will be followed by calls for advertising bans to children, then a wider ban, followed of course by stopping the terrible link between healthy sport and toxic hotdogs. And the nannying fussbuckets at the Physicians Committee for Responsible Medicine - and elsewhere - will still demand more until hotdogs are no longer. The choice to eat processed pig meat dripping with fat in a dry long bud and smeared with something approximating to mustard will be taken from us - only the evilly irresponsible with indulge and that will be out of sight where they can't corrupt the rest of us clean living folk. Especially the children.
It may take a while though if the reactions in Dallas are anything to go by:
Back at Coley’s Dallas eatery, Emily Comer is a weekly regular. She said moderation is her mantra and she’s not concerned.
“I couldn't care less,” she said.
Others in line seemed to agree.