Dame Stella said that while she was confident a market for fiction would still exist in 100 years, she feared many children were not growing up to be book lovers. “I think much of the Twittering and emailing and texting and all that sort of stuff that children go in for now may be taking their eyes off reading fiction. When I was young we read more than the average child reads now.”
In the UK, the value of publishers’ sales of children’s books actually increased in 2010 by 2%, to £242m. The report shows that the value of publishers’ UK sales has been increasing year on year over the last three years, from £236m in 2008.