Thursday, 4 August 2011

Twitter and recruitment - an interesting observation


From's Geoff Newman:

Many companies - particularly those involved in the media - are putting a premium on candidates with strong social media footprints when it comes to the recruitment of new staff.

The case has been highlighted by the recent poaching of the BBC's popular chief political correspondent - and avid Twitterer - Laura Kuenssberg by ITV. Kuenssberg has a 60,000-strong army of loyal Twitter followers, and executives at ITV said that it had been a noted "additional benefit" when they were looking at recruiting her.  
Bosses at the commercial broadcaster said that her strong harnessing of Twitter as a means of engaging with her viewers was an excellent example of how they were trying to get their correspondents to engage with social media.

Very interesting.


No comments: