No it's not a belated April Fool's - the LGA really have challenged minimum pricing for alcohol:
Introducing a minimum price for alcohol and banning discounted multi-buy deals could see a surge in potentially dangerous black market booze, public health leaders are warning.
They say the Government's focus on making alcohol less affordable could risk pushing cash-strapped adults to buy cheap counterfeit wines and spirits which could make them blind or even kill them.
Speaking at the Local Government Association's Alcohol Strategy Conference today (Tuesday, 17 April), public health experts said attempts to increase alcohol prices would also fail to curb binge drinking or tackle the associated anti-social behaviour and health problems it creates.
I really am pleasantly surprised and applaud their reasoning too - and they remind us of just how prevalent counterfeiting and bootlegging has become:
This month, Southampton City Council's Trading Standards team seized 124 bottles of fake vodka and wine from a local newsagent. The haul included 35 Jacobs Creek wine bottles with incorrect spellings of Australia and 45 bottles of Arctic Ice vodka, a brand that was found to be made-up.
Recently a shopkeeper was fined £16,000 after Surrey County Council Trading Standards seized fake Glen's vodka which, when tested, contained 235 times more methanol than the legal limit. Just five teaspoons of methanol can be fatal.
While in Staffordshire, trading standards officers acted after people reported suffering from burning throats after drinking vodka that was later found to contain methanol. A recent crackdown has found suspected counterfeit alcohol in more than one in six (18 per cent) of off-licenses in the county.
Whether this will make any difference remains to be seen!