|Markets - go watch some, you'll learn a lot & it's fun|
“I’m a businessman. I happen to be in the business of advising other businesses about marketing and advertising. Doctors and lawyers are professionals. Like the people I work with, I’m a businessman, doing business.”
- Marketing isn’t about “free markets”. In truth, marketers hate free markets as they make our job harder and our results less good. Us marketers love monopolies.
- Strategy is mostly a word used by consultants so they can charge more money. Marketing is almost entirely about tactics. Strategy is the easy bit – what market are we in, what route to market. It’s getting what we actually ‘do’ right that makes the difference.
- Marketing is 1% clever brainy stuff and 99% boring routine – indeed this explains most people’s struggles with the stuff and the search for that ‘magic wand’. That dull repetitive routine – capturing and storing information, managing communications channels, monitoring and analysing results, checking timings and all the other tasks that your junior marketing executive is doing – is the meat and drink of effective marketing. Your high level strategy and visioning conference isn’t.