...from Helen at Food Stories:
I expect the designers think this makes the pub look cool, because we need to make drinking beer cool, right? It’s not just for beardy CAMRA members; old timers with old attitudes. Well here’s the wake up call, people – beer already IS fucking cool. Get over it! Stop trying so hard! Make a pub we can sit in and actually hear the people we are trying to socialise with!
Go read it - it pricks a few pretentious presumptions and makes a very good point.