Thursday, 6 March 2014

It was either this or a red nose...

Via the brilliant Pop-up City we discover that the Finnish Reindeer Herders Association is trying out a new way to reduce the estimated 2000 plus reindeer-related road accidents:

A new experiment involving the protection of free-roaming reindeer may just be inspired by Rudolph’s most virtuous characteristic. The project involves coating reindeer antlers with a specially formulated glow-in-the-dark liquid that aims to reduce reindeer-related traffic accidents.

Does make Rudolf's nose redundant though!


1 comment:

FrankC said...

That's a never ending job if ever there was.
First round up all these wild reindeer and paint their antlers.
Next year do it all again as, I assume, like other deer, they drop their antlers annually.
How about "Stop driving like a prat."