It seems 2015 is going to be the year where that attack on sugar goes postal - we'll see almost daily pieces claiming it's addictive, poisonous and responsible for all the sins and evils of the world. And that the way to deal with this problem is to lump a tax on the evil stuff.
So it starts - with a famous TV chef:
Mr Oliver told the Daily Mail: “Sugar’s definitely the next evil. It’s the next tobacco, without doubt, and that industry should be scared. And it should be taxed, just like tobacco and anything else that can, frankly, destroy lives.”
Jamie goes on to claim that "68 per cent of every case that goes through the NHS is diet-related" - you know now that he's lost it (if you've any idea where this statistic comes from do let me know).
Of course the thing about sugar is that we eat a lot less of it than we used to - really:
In 1974 the average consumption of sugar per head per week in the UK was 458g - which is a near as it gets to a pound of sugar each week. Today the figure is just 90g per head per week. Sugar consumption has fallen every single year (bar one) since 1958.
|How our diet has changed since the 1970s|
And this isn't just the bags of white stuff but all that 'Non-milk Extrinsic Sugar' - basically all the 'added sugars' of whatever sort that crop up in our food. For a longer term perspective, here's a graph of UK sugar consumption:
UK per capita sugar consumption is now fallingSource: Czarnikow, F O Licht, ISO, Board of Trade Journal