The e-cig - vaping - is a game changer. Here's the the senior tobacco analyst at Euromonitor:
“Up until now there has been no direct competition for cigarettes in a meaningful sense, and nicotine replacement therapies were certainly not providing that,” said Mr MacGuill. “The days of the traditional cigarette are numbered – the only question is how long that process will take – and e-cigarettes have the potential to drastically shorten the shelf life of traditional tobacco products.”
See that statement - the end of the cigarette is coming and not because of traditional tobacco control and prohibition tactics but because someone's created an effective, safe and pleasant way to get a hit of nicotine.
And it's no surprise that those whose livelihoods depend on the cigarette - the public health industry, academics in assorted centres for tobacco research as such like, plus Big Tobacco itself - are bothered. Vaping has pushed aside the ineffective (and unpleasant - I speak from experience here) nicotine replacement products like gum, spray and patches.
Let's hope that those dumb politicians don't let the pharmaceutical industry and its lackeys - keen to protect their lucrative market - don't prevent vaping achieving what it promises: the death of the cigarette.