tag:blogger.com,1999:blog-9172766774137902766.post6347109668116559240..comments2023-12-23T09:28:20.869+00:00Comments on The View from Cullingworth: Advertising doesn't create new demandUnknownnoreply@blogger.comBlogger3125tag:blogger.com,1999:blog-9172766774137902766.post-46572308725969248042013-05-27T12:37:54.173+01:002013-05-27T12:37:54.173+01:00There are so few new markets that require advertis...There are so few new markets that require advertising to let people know of it's existence. 99.9% percent of advertising is of products within existing markets. What drives up consumption is peer pressure, trying to keep up with the Joneses.SadButMadLadhttps://www.blogger.com/profile/17836368722377421009noreply@blogger.comtag:blogger.com,1999:blog-9172766774137902766.post-53431520361149121332013-05-26T17:01:52.069+01:002013-05-26T17:01:52.069+01:00One of the best examples of advertising never crea...One of the best examples of advertising never creating new overall demand is in the market for sanitary protection for ladies.<br /><br />The mega-millions spent on advertising the product on TV and in women's magazines do not create a single additional customer, they merely aim to cause current and near-future customers to switch or maintain brands. <br />All women will use some form of the product, it's simply an issue of which brand, so the market is not created, it is merely serviced.<br /><br />Strangely, the tobacco marketeers have never used that model in their argument.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9172766774137902766.post-90172586091794006422013-05-26T16:47:17.360+01:002013-05-26T16:47:17.360+01:00Surely advertising helps new markets to become est...Surely advertising helps new markets to become established and expand. In mature markets like tobacco it is just about shifting market share.Mike Chittyhttp://www.twitter.com/mikechittynoreply@blogger.com