The View from Cullingworth

Cullingworth nestles in Yorkshire's wonderful South Pennines where I once was the local councillor. These are my views - on politics, food, beer and the stupidity of those who want to tell me what to think or do. And a little on mushrooms.

Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts
Thursday, 18 July 2019

Retailing as brand management - an example from Apple

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Ira Stoll at Reason reports on a visit to an Apple store: I was looking for a computer to replace the nine-year-old MacBook Pro on which ...
1 comment:
Tuesday, 23 July 2013

Integration and the shop as brand marketing....more thoughts on the High Street

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**** When I came to Bradford, I came as an account executive at a direct marketing agency. And, back then, direct marketing was flavour of...
Saturday, 11 August 2012

Glamour, social media and technology - thoughts on magic

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Magic is a tricky, rather contested idea. Not something to be played with idly. Yet a useful metaphor nevertheless if somewhat over u...
1 comment:
Thursday, 28 January 2010

Apple iPad - carved from the living earth and powered by pixies

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Any sufficiently advanced technology is indistinguishable from magic. Arthur C. Clarke , "Profiles of The Future", 1961 (Clarke...
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