The View from Cullingworth

Cullingworth nestles in Yorkshire's wonderful South Pennines where I once was the local councillor. These are my views - on politics, food, beer and the stupidity of those who want to tell me what to think or do. And a little on mushrooms.

Showing posts with label direct mail. Show all posts
Showing posts with label direct mail. Show all posts
Thursday, 19 February 2015

It's bad marketing to scare mailing recipients into opening a letter

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First let's be clear that I'm not concerned here with the accuracy of Mr Miliband's letter to targeted voters. Nor with the i...
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