Showing posts with label direct marketing. Show all posts
Showing posts with label direct marketing. Show all posts
Thursday, 10 August 2017

To understand what's good marketing and what's bad marketing watch the rent-seekers

›
I'm a marketer. Got all the badges. Used to have a big job telling folk how to to it. And I'm here to remind you that there's tw...
Monday, 6 March 2017

An Evil Marketer comments on data analytics in political campaigning

›
Back in the 1970s a man called Richard Webber was working at the UK government's centre for Environmental Studies. This, more or less, w...
1 comment:
Monday, 2 January 2017

Some reasons why your website is rubbish

›
Grandpa rambles about his website (which isn't rubbish): A week or so ago I mused about web sites and how horrible some were. The mi...
5 comments:
Monday, 11 November 2013

On being a mass membership party again...

›
The rhetoric from Conservative Campaign HQ is ringing - get more members. The chairman, Grant Shapps MP has written to all his MP colleagu...
1 comment:
Saturday, 13 October 2012

What public health can learn from Reader's Digest

›
Over 25 years ago I stumbled – more or less accidentally – into the world of direct marketing. And many of things I’ve learned from ...
2 comments:
Wednesday, 5 September 2012

Advice to the Internet from an old mail order guru

›
**** I was reading an incredibly complacent interview with Alan Rushbridger, the Guardians editor. There was a hint - indeed the very fai...
Sunday, 21 August 2011

The slow death of political parties - perhaps they should try some marketing?

›
The BBC finally cottoned on to something that some of us have known for ages – political parties are dying out: Political party membership ...
2 comments:
Sunday, 23 January 2011

Why Number 10 needs a direct marketing expert as well as a TV guru!

›
**** I was struck by Guido Fawkes’ surprisingly thoughtful piece on the current vacancy at Downing Street: Television will help most ...