Via the brilliant Pop-up City we discover that the Finnish Reindeer Herders Association is trying out a new way to reduce the estimated 2000 plus reindeer-related road accidents:
A new experiment involving the protection of free-roaming reindeer may just be inspired by Rudolph’s most virtuous characteristic. The project involves coating reindeer antlers with a specially formulated glow-in-the-dark liquid that aims to reduce reindeer-related traffic accidents.
Does make Rudolf's nose redundant though!
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