The View from Cullingworth

Cullingworth nestles in Yorkshire's wonderful South Pennines where I once was the local councillor. These are my views - on politics, food, beer and the stupidity of those who want to tell me what to think or do. And a little on mushrooms.

Showing posts with label targeting. Show all posts
Showing posts with label targeting. Show all posts
Wednesday, 7 August 2019

Silicon Snake Oil (or how data analytics didn't really win it for anyone)

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'Twas ever thus.... Cambridge Analytica is not the first political technology vendor to made big, unproven claims about its abilities...
Friday, 15 March 2019

Targeting works (which is why ASBOs and PSPOs are ineffective, lazy, divisive policing)

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"Broken window" theory (or, to use its pompous operational name, "order maintenance policing") is the idea that lies beh...
3 comments:
Monday, 31 October 2011

In which the NHS begins to learn about targeting...

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**** In a previous life (so to speak) we proposed this to Bradford Health Authority some 21 years ago. Back then targeting was a no-no. It...
1 comment:
Sunday, 12 September 2010

Aim! Fire! - salty thoughts on targeting

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Many moons ago I was Account Planning Director at a direct marketing agency. And there we talked about targeting. Obsessively. None of that...
1 comment:
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