In this case it's climate change nonsense combining with food fascism:
Our project will demonstrate the tool to define country-specific sustainable diets across the EU. Recognising the contribution of the food system to GHG emissions, the project will determine the composition of sustainable diets across the EU as an important contribution towards stabilising GHG concentration at a level that prevents global warming above 2 degrees celsius. The project will establish the viability of EU-wide introduction of the Plate by testing and evaluating the tool three pilot EU Member States - Sweden, Spain and France
There's a nice 51,750 Euro budget for this nonsense! Off you go folks and bid! The project is managed by those nice friendly people at the WWF:
WWF has recognised that the current food system has substantial impacts on the environment. As part of the One Planet Food programme we are looking at both production and consumption, and are working on seafood, soy, palm oil, meat and dairy, water and agriculture. We are aware that the current dietary habits of the developed countries are unsustainable and as more and more people start moving towards the developed world’s high livestock product diet the impact on the natural world will be magnified and will accelerate habitat destruction and climate change. This will be compounded by the growing concern around food prices since the 2008 and 2011 price spikes and global food security.