Saturday, 24 July 2010

Communications wiffle-piffle


I'm not qualified on the matter of whether Tangent carve good websites from the living rock (or whatever it is that the web design wallahs do) but I am qualified to spot bullshit when I see it - especially marketing bullshit.

And, as every good marketer knows, any statement containing the words "integrated", "marketing" and "strategy" is communications wiffle-piffle of the first water.


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