Health experts have accused the government of spending more on subsidising American films that contain smoking scenes than on anti-tobacco campaigns.
Researchers at Imperial College London calculated that between 2003 and 2009, £338m of tax credits in Britain went to US-produced films with imagery "promoting" tobacco use.
You just have to laugh. There is no choice really - the sight of lefty indulgence eating itself is too joyful for words.
"We think film subsidy programmes should be harmonised with public health goals by making films with tobacco imagery ineligible for public subsidies," Millett said. "This wouldn't cost anything to implement so in the current financial climate it should be an attractive policy option."
You couldn't make it up!