Thursday, 23 May 2013

On that clever online booze advertising...


It seems that the evil drinks industry isn't very good at the online stuff:

"The research found that some of the big alcohol brands - and subsectors - are vastly under performing in social video.

"For wine and spirit brands, the opportunity to increase brand awareness and sales conversion rates through social video is huge, as there has been very little mass movement from these brands in creating shareable video content.

"Additionally, leading brands like Diageo and SAB Miller that have very strong market share are lagging behind competitors when it comes to social video share of voice."

Hey ho.


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