Quote of the day - on virtue-signalling as conspicuous consumption

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Excellent from the Adam Smith Institute:

Virtue signalling has made widely-held ideas like ‘keeping up with the Joneses’ and conspicuous consumption completely outdated, according to a new paper from the Adam Smith Institute. Rather than trying to one-up one another by buying Bentleys, Rolexes and fur coats, the modern social climber is more likely to try and show their ‘authenticity’ with virtue signalling by having the correct opinions on music and politics and making sure their coffee is sourced ethically, the research says.

A good read too.


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