It's a small thing, Theresa

It's a small thing, Theresa

It's a small thing. Insignificant among the grand politics. But it's an important thing that tells us so much about the current mindset of the Conservtive Party and its leader.

During the election I received hundreds of emails from various important people in the party - from Boris, from Patrick, from Amber, from David, and, of course, from you. Each day my in box would welcome another slew of exhortations. I know, I know...the emails aren't really from these people, no-one's fooled (any more than I was fooled by similar ones from various Labour grandees). I'm a professional marketer.

It's a small thing. Since the polls closed at 10pm on Thursday night, my in boxes have been free of emails from the Conservative Party and its leaders - not one. And you know something, Theresa, this is a problem. While you've been coming over all strong and stable, you and your team have forgotten to do something really simple.

You've forgotten to send one more email. One that says:

'thank you very much. It wasn't the result we worked for but the Party really appreciates everything you've done over the election camapign.'

One simple little email. One mark of appreciation for the fact that I got myself completely drenched on polling day trying to get someone elected. One mark of appreciation for the thousands of other folk - the people you sent those endless email messages to during the campaign. People who knocked on doors. Delivered leaflets. Addressed envelopes. Made telephone calls. Manned polling stations. The people who made it possible for you to drive into Buckingham Palace this morning to see the Queen.

It's a small thing, Theresa. But it matters. Say thank you.

Simon

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