From the lovely People Against the Sugar Tax:
According to data published last week by Nielsen, the number of people saying they will give up sugary drinks has fallen from 11% before the tax started to just 1% now.It's not working. This is because people hate the idea (as I witnessed in the Co-op when someone said "how much?" when buying some Coca-Cola Classic - the woman on the check out responded, "it's that stupid tax they've brought in").
And the number of people saying they will continue to buy sugary drinks has actually gone up, from 31% before the tax started to 44% now.
And this is before it dawns on the fussbuckets that the tax won't do what they say it'll do - make kids thinner. It is a stupid, illiberal, tax that will fall heaviest on the poorest while not resulting in a single lost pound.