That's right - the anti-smoking zealots have spotted that some smoking goes on in the odd video game:
Video games provide rich, interactive environments suitable for tobacco promotion.1 2 The WHO-Framework Convention for Tobacco Control (WHO-FCTC) recommends comprehensive bans on ‘…all forms of commercial communication…with the aim, effect or likely effect of promoting a tobacco product or tobacco use.’ WHO-FCTC implementation guidelines cover entertainment media,3 4 yet surprisingly little is known about the importance of video games for promoting tobacco use.
So expect - any time soon - for the BBC, the Guardian and other enthusiasts for the ghastly, New Puritan, prohibitionist agenda to start on this new target.
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