From the British Beer & Pubs Association:
While there was a small 0.6% rise in UK consumption per head in 2010, drinking levels are still 11% lower than they were in 2004 when a marked decline in UK consumption began.
The data also shows that the UK ranks below the European average in terms of consumption.
Read the newspapers, listen to the radio or watch the television and you'd be of the view that we drink ever more each passing year. And you'd be wrong - just as those news presenters and writers are wrong.