The north-south divide threatens Tory hopes of ever winning a workable parliamentary majority. Doubtless the Conservatives can make some gains in the south-east and the midlands but they must, surely, be closer to their ceiling in those regions. Which means they need to be more competitive north of the Trent.
But even when this is not the case there’s no doubt at all that being considered the Nasty Party and being seen to be just-fine-with-that-thanks is a more than rum approach to government. Politics is a communications business and it’s bizarre so many MPs and ministers seem to forget that.