Wednesday 24 July 2013

...they do want the government to fix prices in their favour though...

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We believe in freedom of speech and artistic expression. We don’t believe in mindless censorship.

This is the wonderful Brew Dog, of course, speaking about the Advertising Standards Authority. So it's a shame that their view on minimum pricing is so illiberal and self-serving:

The proposals will mean that the multi-national corporate hammerheads no longer allowed to discount their liquid cardboard to embarrassingly pathetic levels it will act to level the playing field in the off trade. Craft brewers can’t, and shouldn’t, discount their beers and sustain losses. With less of a price differential now in the off trade between industrial and craft beer it will be far easier for the consumer to trade up to awesome craft brews

So much for believing in choice and freedom (although I love the beer).

....
The proposals will mean that the multi-national corporate hammerheads no longer allowed to discount their liquid cardboard to embarrassingly pathetic levels it will act to level the playing field in the off trade. Craft brewers can’t, and shouldn’t, discount their beers and sustain losses. With less of a price differential now in the off trade between industrial and craft beer it will be far easier for the consumer to trade up to awesome craft brews. - See more at: http://www.brewdog.com/blog-article/brewdog-backs-minimum-pricing#sthash.gFpG6bsC.dpuf



“We believe in freedom of speech and artistic expression. We don’t believe in mindless censorship.
Read more at http://www.thedrum.com/news/2013/07/24/brewdog-responds-asa-those-mother-fukers-don-t-have-any-jurisdiction-over-us#0zmcl8rJoPq3WzuD.99

1 comment:

asquith said...

You'd have expected them to know better after the same people who are now supporting minimum pricing whinged about their own high-strength offerings.

http://www.brewdog.com/blog-article/244

A mate of mine tried to get drunk on Nanny State. After 10 pints, he was of course nowhere near being drunk and gave up the struggle because it was too hard to keep drinking pints.

Personally I'll stick to my ciders and perries. Which are under siege from that hideous stuff calling itself "fruit cider". As though the Strongbows and Blackthorns we were "offered" 10 years ago weren't bad enough.