Via the brilliant Pop-up City we discover that the Finnish Reindeer Herders Association is trying out a new way to reduce the estimated 2000 plus reindeer-related road accidents:
A new experiment involving the protection of free-roaming reindeer may just be inspired by Rudolph’s most virtuous characteristic. The project involves coating reindeer antlers with a specially formulated glow-in-the-dark liquid that aims to reduce reindeer-related traffic accidents.
Does make Rudolf's nose redundant though!
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1 comment:
That's a never ending job if ever there was.
First round up all these wild reindeer and paint their antlers.
Next year do it all again as, I assume, like other deer, they drop their antlers annually.
How about "Stop driving like a prat."
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