Folk memory and voting behaviour - why protest votes aren't all you might think

My Dad lived for the last part of his life on the Isle of Sheppey, so I always take a look at elections results there. Here's the result for the ward he lived in from last week:

There were three contested seats in Sheppey Central ward.

• Elliott Matthew Jayes, Swale Independents, 1019 votes
• Peter John MacDonald, Conservative, 488 votes
• Pete Neal, Conservative, 461 votes
• Trudi Louise Nicholls, Conservative, 325 votes
• Chris Shipley, Green Party, 383 votes
• Paul David Steele, Labour, 339 votes
• Mad Mike Young, The Official Monster Raving Loony Party, 330 votes

Elliot Matthew Jayes, Swale Independents, Peter John MacDonald, Conservative, and Pete Neal, Conservative were elected to Sheppey Central.

One suspects that, had the Swale Independents stood a full slate of candidates they'd have won all three seats (and a surprisingly good performance from Official MRLP - Sheppey is a hotbed of political luncacy). On the face of it, given the seat was held by the Conservatives, this was a shock result - matched by ten other independent gains across Swale. But maybe not - here's the 2007 result:

And in 2008, Independents won a further seven seats on Swale District Council. In this part of the world, there's a tradition of the alternative to a conservative being a local independent - my Dad was wont to say that, just maybe, we should have more independent councillors.

We saw last Thursday the same effect across North Yorkshire where the most popular chosen vehicle to kick Conservatives with was a vote for Independents. Elsewhere in the country the popular choice was voting Liberal Democrat but, again, the local folk memory determined where this would happen - almost always where the Lib Dems have, at some point, controlled or been in leadership on the local council. Here are some of that party's big wins this year:

Winchester (Lib Dem control 1995-2004 & 2010-2011)
North Norfolk (Lib Dem control 2003-2011)
Bath & NE Somerset (Lib Dem minority leadership 1995-2011)
Hinckley & Bosworth (Lib Dem control 2007-2015)
North Devon (Lib Dem control 1991-2007)
Chelmsford (Lib Dem control 1988-1991, 1995-1999)
Vale of White Horse (Lib Dem control 1995-2011)
Mole Valley (Lib Dem control 1994-1995)

Nearly everywhere we look the local folk memory would have predicted whether Independents or Liberal Democrats would be the choice of disgruntled voters. Elsewhere the results seem a lot more stable (they probably aren't) with it being harder to gauge who gets the protest - in remain voting areas without a folk memory of Lib Dem or Independent voting the protest is as likely to go to the Greens whereas in more leave inclined areas it's UKIP or similar (in places like Bradford South there's a less savoury folk memory in voting - the BNP).

So the great Liberal Democrat performance in many regards reflects a recovery from what might be called the 'Clegg Collapse' of 2011 when the party lost 690 seats. There are some results from last Thursday - Cotswold, for example - where the Lib Dems are building new strength (in very strong remain voting areas as a rule) but mostly we've seen the public's desire to punish the Conservatives without voting Labour reflected in wins dependent on the folk memory of past strength. In a weird old way, it's a reminder that we're all pretty conservative in our voting behaviour!

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