Showing posts with label cocoa. Show all posts
Showing posts with label cocoa. Show all posts

Monday, 30 May 2016

Why we can't buy Ghanaian chocolate bars


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I was quite struck by this article about a woman making artisan chocolate in Ghana:

Ruth had come over to meet potential trade buyers and told me her story. Chocolate was for her currently a cottage industry, using her garage as a factory and employing her mother to grind beans obtained from a nearby farm. To my mind, it was a chocolate equivalent to a micro-brewery, converting local crops for local consumption. Surprisingly, she is the first independent business to make artisan chocolate in Ghana.

It's a reminder - as the writer makes clear - that Africa is a very different place from the myth presented by NGOs like Oxfam or Save the Children with their images of starving children, subsistence agriculture and wicked foreign investors. Instead, we've a glimpse of an increasingly urban society filled with enterprising people like Ruth. It also tells us that the traditional source of funding - the bank loan - can be difficult for traders like Ruth to secure.

But before we get to tied up in feeling sorry for Ruth and her mum, let's remember she has the resources to travel to London to pitch to trade buyers at an exhibition promoting hundreds of Ghanaian businesses to buyers in the UK. The writer suggests - because he's from a cuddly social enterprise background - the sort of crowd-funding approach to financing Ruth's business that Hotel Chocolat and Brewdog has used. Make an offer - whether it's a cash return or free chocolate doesn't really matter - to potential small investors.

And it struck me that, regardless of the way in which investors are rewarded for their investment, this is a very good way of financing a business - the business-owner transfers the risk to the investor. And it's true that crowdfunding can be an effective means for many initiatives - Bradford's Drunken Film Festival for example - but wouldn't a better route for nascent small businesses like Ruth's being the issue and sale of share capital? Either through 'Dragon's Den' style angel investors or other routes to equity markets.

The other problem for a Ghanaian chocolate business is, of course, the way in which the developed world protects its chocolate business:

Cocoa producing countries limit themselves to mainly exporting beans -rather than manufactured cocoa, or chocolate products- mostly because of tariff escalation. The EU has a bound rate of 0 percent for cocoa beans, but a 7.7 percent, and 15 percent ad valorem duty on cocoa powder and chocolate crumb containing cocoa butter respectively;
Similarly, Japan applies a bound rate of 0 percent for un-processed cocoa beans, but charges a 10 percent tax for cocoa paste wholly or partly defatted, and a 29.8 percent duty on cocoa powder containing added sugar;
The US has no ad valorem on cocoa beans, but imposes a duty of 0.52 cents/Kg for cocoa powder -with no added sugar- and tariffs could go up to 52.8 cents/Kg for imported chocolate products containing cocoa butter.

Maybe that's for another day but it's a reminder that, for all our heart-on-sleeve keening about Africa, we consistently make it more difficult for businesses from places like Ghana to do business - other than on our strict and expensive terms - here in the developed world. To start with Ruth will get some protection if she focuses on small consignments but the tariffs will kick in the minute she's exporting for resale rather than individual consumption.


The best thing - other than investing - the the developed world can do is stop placing barriers between producers and manufacturers in places like Africa and the markets they needs to succeed in Europe, North America and Japan.

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Wednesday, 8 June 2011

Summer will pass but not before we sing

It's summer, or at least that's what it says on the packet. We have set aside the big (but just a little crazed and chipped) old mug and replaced it with an elegant, slender-stemmed glass. And filled it with sparkling bubbles dancing in a tartly sweet liquid. No more the thick, pleasing gunk that went in that mug, that can wait now, wait until the nights close in again.

It's summer, I know this as the swallows skim across the surface of the canal their metal blue backs catching the sun as it cracks between the tall trees on the bank. So I put down the solid, heavy-bottomed, tight-lidded casserole and drag, from the furthest recess of the cupboard, the big old wooden salad bowl. No more dark, rich stew of oxtail, mutton or game birds. Instead there's delicate spring lamb, just grilled, fresh sparrow's grass and salads of newly grown herbs, little green onions, juicy peppers and lettuce - crunchy yes but just a little bitter.

It's summer and men in white bestride the fields. A little green and red mars the whites, not like times before when the mud and clay caked knees, socks and boots. The games last a little longer, often ending in a draw. But this matters not as in this season we are less hurried, no longer frantic in our chasing of goals but happy to watch wait, to take our time at the task in hand.

It's summer and the old spirits - the gods of wood, hedge, moor and marsh - are about. Not crashing and bashing like the guardians of rain and wind but gentle, relaxed and smiling. Pleased to watch as the season's good things grow, as they mature. As nature's magic works its way into our pleased hearts to make us smile and laugh - helped as ever by the sparkles in that glass.

Soon, too soon, summer will pass. The cocoa mug will be on the kitchen table again. And we'll wonder if the dark drear of winter will ever pass. But for now we have joy and can feel summer's magic make us sing.

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