The Labour Party: Patronising working people since 1900

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Chuka Umunna, a Labour Party frontbencher is continuing the champagne socialist tradition of patronising ordinary people. In this case ordinary people who (wrongly in my view - they should vote Conservative) chose to vote for UKIP:

UKIP voters are disconnected because many cannot send and receive emails, use search engines or browse the Internet, Labour’s shadow business secretary has suggested.

Chuka Umunna said that ‘a lot’ of people who voted for the party in its European elections victory were not computer literate and did not have basic online skills.

He promised that a Labour government would be ‘absolutely focused’ on connecting people who have been alienated from the wider economy.

Judging by my blog comments, email in-box and Twitter feed, UKIP folk seem only too well acquainted with the joys of the online world!

Essentially Chuka, in his £1000 suit, is telling the proles that they're too thick to understand. But then his party has been doing this for 114 years so far.

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I do rather wish Guardian columnists would stop treating the working class as imbeciles

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It is well known among the cognoscenti that the adverts we see contains special powers that make it nearly impossible for the innocent viewer – especially if that innocent viewer is from the lower socio-economic classes – to resist the blandishments of the business present products or services before them.

“The current crisis of public health is not in any case about the collapse of personal responsibility but a reflection of a toxic environment in which making healthy choices has become increasingly difficult, particularly if you are on a tight budget or work long hours.”

Scuttling from a back-breaking job cleaning toilets to collect the kids followed by a desperate search for some affordable grub to silence the rumblings in those kids tummies, these poor folk from lower socio-economic groups are society’s victims – dragged into McDonalds no doubt by a special advertising pheromone affecting only working class people on less than twenty grand a year (and detectable only by Guardian columnists).

This is all utter and complete tripe and Felicity Lawrence reveals both her prejudice and her patronising nature by suggesting that nothing in the so-called “obesity epidemic” has anything at all to do with personal choice or responsibility:

“...the fact that your risk of being obese relates closely to your socio-economic status is not a question of social justice but a problem of the feckless poor being too ignorant or spineless to make good choices.”

Now – leaving aside that the obesity epidemic, rather like the alcohol pandemic, is something of a New Puritan fiction – it still remains the fact that whether Mary-Jo is grossly overweight is a concern for Mary-Jo and for no-one else. And it remains the fact that most people who eat pizza, who pop in for a McD or who guzzle the occasional fizzy drink are not obese and present no health problem as a result of their diet.

Yet people who write in self-regarding journals such as the Guardian persist in pointing at the working classes – with their drinking, smoking and fatty foods – and saying that they are the blameless victims of mass marketing. I hate to disappoint Ms Lawrence but she – and all her righteous, lentil-knitting, whole foods munching mates – are wrong.

Those ‘lower socio-economic groups’ that the Guardian so likes to patronise smoke, drink and eat burgers because they like smoking, drinking and eating burgers. These things give them pleasure – as does having lots of sex and watching reality TV shows. If you want to change their behaviour, you have to offer them affordable alternative pleasures that are as good.

And anyway the whole argument collapses when we’re presented with the real facts:

The actual figures...show that the trend from 2002 has actually been flat. For 2009 ... the proportion of all men who were obese was 22.1 per cent, the same as in 2002.

So Ms Lawrence, just shut up and go away. Leave the working classes to the pleasures they choose and stop patronising them.

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